Terms & Conditions

1. Agreement to Terms

By engaging First Contact Automation for services — whether through our website, email, phone, or any other means — you agree to be bound by these Terms and Conditions. Please read them carefully before proceeding.

These terms constitute a legally binding agreement between you (the client) and First Contact Automation (referred to as "we", "us", or "our"), a business operating in the United Kingdom.

If you do not agree to these terms, please do not engage our services.

2. Our Services

First Contact Automation provides AI-powered automation services for local businesses, including but not limited to:

• AI website chat widgets trained on your business information
• Missed call text-back automation systems
• Appointment reminder SMS sequences
• Lead capture and qualification workflows
• Automated Google review request systems
• Monthly performance reporting
• Ongoing system maintenance and support

The specific services, deliverables, and timelines for each client engagement will be agreed in writing prior to commencement of work. Any work beyond the agreed scope will be subject to additional fees discussed and agreed in advance.

We reserve the right to use third-party platforms and tools (including but not limited to GoHighLevel, Twilio, and Formspree) to deliver our services. We will inform you of any relevant third-party services that will process your business data.

3. Your Obligations

To enable us to deliver our services effectively, you agree to:

• Provide accurate and complete information about your business when requested
• Respond to our requests for information, feedback, or approvals within a reasonable timeframe (typically 5 business days)
• Provide access to relevant systems (e.g. your website, booking platform) as required to implement agreed automations
• Review and approve deliverables in a timely manner
• Use our systems and automations only for lawful purposes and in accordance with applicable regulations
• Not attempt to reverse-engineer, copy, or resell any systems or automations we build for you
• Notify us promptly of any changes to your business that may affect the automation systems we have built

Delays caused by failure to meet these obligations may affect delivery timelines. We will not be held responsible for delays or failures resulting from your failure to provide required information or access.

4. Payment & Fees

Setup fee: A one-time setup fee is payable prior to commencement of work. This covers the design, build, and configuration of your automation systems.

Monthly retainer: An ongoing monthly fee is payable in advance, covering platform costs, maintenance, monitoring, support, and monthly reporting.

Minimum term: All engagements are subject to a minimum 3-month term from the date of go-live. After the minimum term, the arrangement continues on a rolling monthly basis.

Payment terms: Invoices are due within 14 days of issue. Late payments may incur interest at 8% above the Bank of England base rate in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.

Price changes: We will provide a minimum of 30 days' written notice of any changes to our monthly fees.

Refunds: Setup fees are non-refundable once work has commenced. Monthly fees are non-refundable for the current billing period.

5. Intellectual Property

Upon receipt of full payment, you own the content and configuration of the automation systems we build specifically for your business — including chatbot scripts, message templates, and workflow configurations customised to your brand.

We retain ownership of our underlying methodologies, frameworks, templates, and any proprietary tools or code used to build and operate your systems. These may be used for other clients without restriction.

You grant us permission to reference your business name and describe the nature of our work together in our portfolio and marketing materials, unless you specifically request otherwise in writing.

6. Confidentiality

We treat all information you share with us — including business details, customer data, pricing, strategies, and operational information — as strictly confidential.

We will not disclose your confidential information to any third party without your express written consent, except where required by law or as necessary to deliver our services (e.g. passing relevant information to platform providers).

This obligation of confidentiality continues after the termination of our working relationship.

7. Limitation of Liability

We will always endeavour to deliver our services to a high professional standard. However, to the fullest extent permitted by law:

• Our total liability to you in connection with our services shall not exceed the total fees paid by you in the three months preceding the claim
• We are not liable for any indirect, consequential, or special losses, including loss of profit, loss of revenue, or loss of business opportunity
• We are not liable for failures or downtime caused by third-party platforms (e.g. GoHighLevel, Twilio, or your website hosting provider)
• We are not liable for delays or failures caused by circumstances outside our reasonable control, including but not limited to internet outages, platform outages, or your failure to provide required access or information

Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by English law.

8. Termination

By you: After the minimum 3-month term, you may terminate the monthly retainer with 30 days' written notice. Notice must be provided via email to .

By us: We reserve the right to terminate our services with 30 days' written notice for any reason. We may terminate immediately if you breach these terms, fail to make payment, or use our systems for unlawful purposes.

On termination: All outstanding fees become immediately payable. We will provide reasonable assistance to transition your systems, subject to all fees being settled. Access to any platforms or tools we manage on your behalf will be transferred or deactivated within 14 days of termination.

9. Data Protection

Both parties agree to comply with all applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Where we process personal data on your behalf (for example, customer contact details captured by your chat widget or lead forms), we act as a data processor and you act as the data controller. We will process such data only on your instructions and in accordance with our Data Processing Agreement.

Full details of how we handle personal data are set out in our Privacy Policy.

10. Changes to These Terms

We may update these Terms and Conditions from time to time. We will provide at least 14 days' written notice of any material changes before they take effect.

Continued use of our services after the effective date of any changes constitutes acceptance of the updated terms. If you do not agree to the updated terms, you may terminate the arrangement in accordance with Section 8.

11. Governing Law

These Terms and Conditions are governed by and construed in accordance with the laws of England and Wales. Any disputes arising under or in connection with these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

We will always attempt to resolve disputes amicably before resorting to formal legal proceedings. If you have a complaint or concern, please contact us directly in the first instance.

12. Contact Us

If you have any questions about these Terms and Conditions or wish to discuss any aspect of our agreement, please get in touch: