Privacy Policy
Plain English summary: We collect your name, email, phone number and business details when you book a free audit. We use this only to contact you about your audit and our services. We don't sell your data, we don't spam you, and you can ask us to delete everything we hold about you at any time. The full legal detail is below.
1. Who We Are
First Contact Automation is a London-based company that provides AI-powered automation systems for local businesses. We operate the website firstcontactautomation.com.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller responsible for your personal data.
Contact details:
Email:
Phone: 07511 879544
Location: London, United Kingdom
2. Data We Collect
We only collect data that you actively provide to us. We do not collect sensitive personal data (such as health, financial, or biometric data).
| Data | When collected | Why |
|---|---|---|
| Full name | Audit booking form | To address you personally in correspondence |
| Email address | Audit booking form | To confirm your booking and follow up |
| Phone number | Audit booking form (optional) | To call you for your audit if preferred |
| Business name | Audit booking form | To prepare for your audit call |
| Industry / business type | Audit booking form | To tailor our audit to your sector |
| Website URL | Audit booking form (optional) | To review your online presence before the call |
| Business challenges | Audit booking form (optional) | To understand your needs before the call |
| Preferred call time | Audit booking form | To schedule your audit at a convenient time |
| IP address / browser data | Automatic on site visit | Standard web analytics (see Cookies section) |
3. How We Use Your Data
We use the personal data you provide solely for the following purposes:
- To confirm and schedule your free audit call
- To prepare a relevant and tailored audit for your business
- To follow up after your audit with information relevant to your enquiry
- To send occasional updates about our services if you have expressed interest (you can opt out at any time)
- To comply with our legal obligations
We will never sell your data to third parties, use it for unrelated marketing, or share it with anyone outside of the purposes listed above.
4. Legal Basis for Processing
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:
- Legitimate interests — processing your enquiry and following up on your audit booking is a legitimate business interest that does not override your rights
- Consent — where you have opted in to receive marketing or updates from us
- Contract — where processing is necessary to provide services you have requested
- Legal obligation — where we are required to process data to comply with the law
5. Who We Share Your Data With
We do not sell or trade your personal data. We share data only with trusted third-party service providers who help us operate our business, and only to the extent necessary:
- Formspree (formspree.io) — our form submission processor. When you complete our audit booking form, your data is transmitted via Formspree's secure servers. Formspree is GDPR compliant. You can view their privacy policy at formspree.io/legal/privacy-policy
- Email service providers — we use Namecheap Private Email to store and manage correspondence
- Analytics providers — we may use Google Analytics to understand how visitors use our website (see Cookies section)
All third-party processors are bound by data processing agreements and are required to process your data only on our instructions and in compliance with UK GDPR.
We may disclose your data if required to do so by law or in response to a valid request from a public authority.
6. How Long We Keep Your Data
We retain personal data only for as long as necessary for the purpose it was collected:
| Data type | Retention period |
|---|---|
| Audit enquiry data (no contract) | 12 months from date of submission |
| Client data (active contract) | Duration of contract + 6 years |
| Email correspondence | 3 years from last contact |
| Analytics data | 26 months (standard Google Analytics retention) |
After these periods, data is securely deleted or anonymised. You may request earlier deletion at any time (see Your Rights below).
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data. To exercise any of these rights, contact us at . We will respond within 30 days.
Right of Access
Request a copy of all personal data we hold about you.
Right to Rectification
Ask us to correct inaccurate or incomplete data.
Right to Erasure
Ask us to delete your personal data ("right to be forgotten").
Right to Restrict Processing
Ask us to limit how we use your data in certain circumstances.
Right to Data Portability
Request your data in a structured, machine-readable format.
Right to Object
Object to processing based on legitimate interests or for direct marketing.
Right to Withdraw Consent
Where processing is based on consent, withdraw it at any time.
Right to Complain
Lodge a complaint with the ICO at ico.org.uk or call 0303 123 1113.
8. Cookies
Our website may use cookies — small text files stored on your device — to improve your experience and help us understand how our site is used.
- Essential cookies — necessary for the site to function. These cannot be disabled.
- Analytics cookies — if Google Analytics is enabled, these help us understand visitor behaviour in aggregate and anonymised form. No personally identifiable information is collected via analytics cookies.
You can control or disable cookies through your browser settings at any time. Disabling cookies may affect some functionality of the site. Most browsers allow you to refuse cookies — refer to your browser's help documentation for instructions.
9. Third-Party Links & Services
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies. This policy applies only to firstcontactautomation.com.
Our audit booking form is processed by Formspree. By submitting the form, your data is also subject to Formspree's privacy policy, available at formspree.io/legal/privacy-policy. Formspree operates under GDPR-compliant data processing terms.
10. Children's Privacy
Our services are directed exclusively at business owners and professionals. We do not knowingly collect personal data from anyone under the age of 18. If you believe a child has submitted data to us, please contact us immediately and we will delete it promptly.
11. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the "last updated" date at the top of this page.
We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes acceptance of the updated policy.
12. Contact Us
If you have any questions about this privacy policy, how we handle your data, or wish to exercise any of your rights, please get in touch:
First Contact Automation
We aim to respond to all data-related requests within 30 days. For urgent matters, please call us directly.